Senior Digital Marketing Leader · B2B · 15+ Years
Exceptional
Digital
Strategies.
I lead marketing organisations and build the revenue-connected systems underneath them — multimillion-dollar paid programmes, global web platforms, full-funnel inbound engines, and the data infrastructure that makes it all measurable.
About
Senior leader.
Still hands-on.
I’m a senior B2B digital marketing leader with 15+ years directing full-funnel marketing programmes for companies ranging from high-growth startups to global enterprises. I’ve built and led marketing functions, managed multimillion-dollar budgets, and created integrated systems that connect every channel directly to revenue.
What separates me from a traditional CMO or marketing director is that I stay close to the work. I set the strategy and I execute it — I write the campaigns, build the HubSpot infrastructure, run the keyword models, and architect the reporting frameworks myself. That combination of leadership and hands-on capability means I can move faster, spot problems earlier, and deliver outcomes that pure strategists miss.
I’ve directed global website consolidations, led enterprise demand generation programmes, built paid media systems generating measurable pipeline, and implemented CRM platforms that sales teams actually use. I leverage AI and automation to give organisations the operational leverage of a larger team without the overhead.
Core Services
What I build
for you.
I don’t offer generic retainers. Every engagement is scoped around the specific growth problem you need solved — with clear deliverables and measurable outcomes.
Marketing Strategy & Campaign Planning
Full-funnel strategy built around your revenue goals. I map the buyer journey, identify the highest-leverage channels, and build a plan with clear KPIs from day one — not after the fact.
Paid Media Strategy & Management
End-to-end management of Google Ads, LinkedIn, and Meta. I write the copy, build the audiences, set the bidding strategy, and optimise relentlessly. Your budget works harder because I know exactly where it should go.
Search Optimisation & Content Strategy
Keyword research, on-page and technical SEO, content planning, and execution. I build organic programmes that compound over time — attracting the right buyers at the moment they’re ready to act.
Inbound Marketing & CRM Automation
Full-funnel inbound systems powered by HubSpot. Lead nurturing, workflow automation, scoring, and reporting — all built and configured by me so your sales team is always working the right leads.
Website Strategy, Optimisation & CRO
Website audits, redesigns, and new builds on HubSpot CMS and WordPress. I’ve led global web platform consolidations and built sites that rank, convert, and scale — strategy and execution both.
Analytics & Performance Reporting
GA4, GTM, and platform-level analytics configured correctly from the start. I build reporting frameworks that show what’s actually driving revenue — so decisions get made on data, not assumptions.
Client Success
Work that drove
real results.
Every case study below is a project I led and executed personally — strategy set, campaigns built, results owned.
“It was always a pleasure to work with Megan. She worked for me on some high level clients including Kimberly Clark and The University of the Arts. We particularly appreciated her ability to work with the marketing team to find creative solutions to our client challenges.”
Renee Jones — Grant Writing & Marketing for Non-Profits, Formerly Stratus Communications
Tools & Platforms
The stack I
work in daily.
SEO & Analytics
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- SpyFu
- MOZ
- GA4 & GTM
- Databox
Paid Media
- Google Ads
- Google Ads Editor
- Google LSA
- Microsoft Advertising
- LinkedIn Ads
- Meta Ads
- YouTube Advertising
- Performance Max
CRM & Automation
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- HubSpot CMS
- Salesforce
- ChatGPT
- HubSpot AI Tools
- Meta Advantage+
Web & Creative
- WordPress (Super Admin)
- HTML / CSS
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Asana
- Jira
Certifications
Credentialled across
every channel.
Lead Management in Salesforce
Salesforce Introduction
Reports and Dashboards
Social Media Content and Strategy
Looking for a senior leader
who also gets it done?
I’m available for fractional marketing leadership, consulting engagements, and strategic project work. If you need someone who can set the direction and execute it — let’s talk.