From Designer
to Digital Leader

I got my start in digital when websites were mostly static and marketing was just beginning to shift online. With a background in design and a strong instinct for technology, I began by building websites and user experiences aligned with business goals — then quickly became more interested in how people were discovering those sites.

Paid and inbound became two sides of the same coin. Driving traffic through targeted campaigns on one hand, building organic strategies through content, automation, and thoughtful user journeys on the other. That combination gave me a complete view of how to generate demand, nurture it, and turn it into revenue.

Over 15+ years, I've led global website consolidations, launched enterprise demand generation systems, and managed multimillion-dollar paid media programs — building inbound strategies that improved lead quality, shortened sales cycles, and helped businesses scale with purpose.

More recently, I've focused on how AI can make marketing and operations run more efficiently — using tools like ChatGPT and HubSpot AI to reduce repetitive work, accelerate content, and improve cross-team alignment. AI allows teams to focus on strategy and results, not time-consuming low-leverage tasks.

Today, I partner with companies of all sizes to simplify the complexity of modern marketing — whether through a full-funnel inbound strategy, a high-performing paid campaign, or smarter operations powered by AI.