From Designer to Digital Leader

I got my start in digital when websites were mostly static and marketing was just beginning to shift online. With a background in design and a strong instinct for technology, I began by building websites and user experiences that aligned with business goals. But I quickly became more interested in how people were discovering those sites, diving into SEO and expanding into paid media and inbound marketing at the same time.

Paid and inbound quickly became two sides of the same coin for me. On one hand, I was driving traffic and leads through targeted paid campaigns. On the other, I was building strategies to attract and convert the right audiences organically through content, automation, and thoughtful user journeys. That combination gave me a complete view of how to generate demand, nurture it, and turn it into revenue.

Over the last 15+ years, I’ve helped companies modernize their marketing by leading global website consolidations, launching enterprise demand generation systems, and managing multimillion-dollar paid media programs. I’ve built inbound strategies that improved lead quality, shortened sales cycles, and helped businesses scale with purpose.

More recently, I’ve focused on how AI can make marketing and operations run more smoothly. I use tools like ChatGPT and HubSpot AI to reduce repetitive work, accelerate content production, personalize user experiences, and improve cross-team efficiency. AI allows teams to focus more on strategy and results, and less on time-consuming tasks.

I stay hands-on with the platforms that drive performance, including Google Ads, LinkedIn, HubSpot, GA4, GTM, and SEO tools. But what truly sets me apart is how I bring it all together. I align marketing with revenue goals, translate data into action, and create systems that work for the people behind them—sales teams, marketers, and customers.

Today, I work with companies of all sizes to simplify the complexity of modern marketing, whether through a full-funnel inbound strategy, a high-performing paid campaign, or smarter operations powered by AI.